Travis Scott
UTOPIA
Achieved career highs for Travis Scott’s album UTOPIA including a #1 debut album + 9 tracks in the top 10 on the Spotify global charts, as well as the highest day 1 streams for any album on Spotify and Apple Music respectively in 2023 (as of August 2023).
Communicated album rollout globally including cryptic teasers IRL and online and the launch of Travis’s first TikTok channel. Assisted in the global press and out of home coverage of both album release and the Circus Maximus concert in Italy. Created bespoke UGC content for Sony Music socials and culture accounts to amplify the focus track on TikTok & IG.
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Social media strategy
Digital + traditional advertising
Influencer marketing
Go-To-Market strategy
Content creation
Streaming marketing
Tyla
”Water”
Developed “Water” internationally to reach the top 50 Spotify charts in 30 markets, including a peak of #12 on the Spotify Global chart. Identified organic TikTok momentum on “Water” in Africa and facilitated growth in key territories ex-US. Executed advertising and influencer campaigns to amplify the sound on TikTok globally and coordinated integral artist promotion opportunities in the UK & Europe to cement her artist development story.
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Trend reporting
Advertising
Influencer marketing
Asset design + management
Content strategy
Social media strategy
Streaming marketing
DJ Khaled
Khaled Khaled
Executed first-of-its-kind TikTok campaign, branded ‘World’s Largest TikTok’. In anticipation of his 13th studio album, DJ Khaled’s album announcement post on TikTok was projected on landmarks in 10 major markets and amplified by social support on Sony Music socials in 22 markets as well as a global press release from TikTok. The activation was organically picked up by all major press, music blogs and culture accounts creating invaluable conversation on socials around the release.
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Experiential marketing
Asset design + management
Social media strategy
Content strtegy
Madison Beer
Life Support
Executed a virtual promotion tour in 8 key markets to connect Madison with international press, partners, and fans in addition to building awareness for the album release. A hand-selected local influencer hosted each market’s event and facilitated a contest to provide entry for fans through localized CRM pages, which served to grow both Spotify followers and album presaves. The event was advertised like a real tour, using a tour admat, invitations, and bespoke assets for all socials to amplify the experience. The campaign garnered nearly 15k album presaves and 1M+ engagements across all socials.
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Fan engagement
Experiential marketing
Asset design + management
Social media strategy
Influencer marketing
Black Eyed Peas
Translation
Utilized the cover art reveal tentpole in the album rollout to create an interactive and personalized moment for fans around the world, highlighting the multiculturalism of the Black Eyed Peas fan base. By presaving the Translation album, fans were prompted to virtually scratch-off to reveal a version of the official album artwork, customized with each fan’s country flag. Fans were then encouraged to share their personalized cover art online to connect with fans across the globe and spread awareness of the album. The activation led to nearly 10k presaves of the album and thousands of interactions online.
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Fan engagement campaign
Asset design + management
Go-To-Market strategy
Content strategy
Social media strategy
Streaming marketing
Fans post the Translation album art customized with their country’s flag!
